PURLs

PURLs stands for Personalised Uniform Resource Locators which is a technical way of saying personal web pages.

PURLs are used in combination with printed promotional items which include a unique web address tailored to the recipient. This usually incorporates their name and encourages follow-up. The page that the recipient is taken to can also be highly targeted to that individual.

This highly targeted method delivers significantly higher response rates to mailings. The other and perhaps most significant benefit of purls is that responses are monitored and further information can be sought from respondents on their personal web page.